VP > COO

LClient Profile:
A Vice President of Operations at a logistics company, aiming to transition into a Chief Operating Officer (COO) role at a Fortune 500 firm.

The Challenge:
The client was seen as an excellent executor but not a visionary leader. His resume and professional brand emphasized operational efficiency—managing teams, improving workflows, and reducing costs—but didn’t communicate his ability to drive strategic enterprise-wide initiatives.

How I Helped:
Using market data, we reviewed the hiring criteria for COO roles and analyzed his recent career outcomes to identify gaps. The root cause was clear: while he had the experience, his messaging didn’t align with the strategic leadership qualities companies were seeking.

I created a personalized roadmap to reposition him as a transformative leader, emphasizing his ability to lead cross-functional teams, align operations with growth strategies, and deliver results in complex, high-pressure environments. We also refined his interview approach to ensure he could articulate a clear leadership vision.

The Transformation:
He landed a COO position at a Fortune 500 company, leading a $2 billion restructuring initiative and firmly establishing himself as a visionary leader capable of driving change at scale.

LEADERSHIP ROLE SECURED

Client Profile:
A Senior Product Manager at a global tech company, recently laid off due to restructuring, seeking a Head of Product role.

The Challenge:
The layoff left the client questioning her value in the market. She was applying for roles but getting no responses. She couldn’t see how her achievements aligned with leadership opportunities, and her confidence was shaken.

How I Helped:
We started by analyzing her job search data—roles she was targeting, application responses, and recruiter engagement patterns. The data revealed a critical gap: her branding focused on technical execution, like product launches and feature development, instead of leadership outcomes.

After identifying this root cause, we crafted a strategy to reposition her as a leader in product vision and innovation. Together, we reworked her resume and professional story to emphasize how she had driven revenue growth, scaled teams, and aligned product strategies with business objectives.

The Transformation:
Within three months, she secured a Head of Product role at a fast-growing startup with an equity package. More importantly, she regained the confidence to step into a leadership position and advocate for her unique value.

INDUSTRY TRANSITION

Client Profile:
A Chief Financial Officer (CFO) in healthcare, seeking to transition into the renewable energy sector.

The Challenge:
The client worried her expertise wouldn’t translate to a new industry. Recruiters repeatedly questioned her industry knowledge, and she felt pressure to settle for roles beneath her level to make the transition.

How I Helped:
I began by analyzing hiring data in the renewable energy space, identifying the core financial challenges companies were facing—like managing capital-intensive projects and securing funding for innovation. The data showed a clear opportunity: her skills in managing healthcare finances and navigating regulatory environments were directly transferable.

The root cause was her own uncertainty about how to position her experience. We built a strategy to highlight her adaptability, emphasizing her ability to deliver results across industries. She also engaged in targeted networking with renewable energy leaders to showcase her value as a financial strategist.

The Transformation:
She secured a CFO role at a leading renewable energy company, overseeing major infrastructure projects and bringing a fresh perspective to the industry. Her compensation and influence expanded significantly, and she proved her ability to thrive in a new space.

OVERLOOKED TO C-SUITE

Client Profile:
A Chief Marketing Officer (CMO) at a mid-sized consumer goods company, frustrated by the lack of upward mobility and ready to transition into a global role in the tech industry.

The Challenge:
The client felt stuck and invisible in the job market. Despite years of driving growth and leading high-impact campaigns, recruiters weren’t reaching out, and the few opportunities that came her way were lateral moves. She couldn’t understand why her efforts weren’t landing, especially with her experience and qualifications.

How I Helped:
We began with a deep dive into the data. I reviewed her LinkedIn engagement metrics, recruiter activity, and the market trends in the tech sector. The analysis revealed a critical issue: her professional branding emphasized tactical marketing execution rather than her ability to scale brands globally and drive strategy at the executive level.

Next, we triaged her job transition by identifying the root cause of her struggles. While she had an impressive track record, her story wasn’t aligned with the opportunities she wanted. We built a personalized strategy to position her as a growth strategist, highlighting her expertise in managing multi-million-dollar campaigns, leading teams, and driving innovation in rapidly evolving markets.

The Transformation:
Within four months, she secured an SVP role at a leading SaaS company, overseeing global growth initiatives and earning a 30% increase in compensation. By aligning her narrative with market needs, she became a sought-after leader in the industry.